About Us

A well-considered and thoughtful approach to menswear.  

The brand was founded by Dav Sehra in June 2020. Starting his career as a freelance pattern cutter for small UK based brands, he then immersed himself into the world of tailoring. Spending the last 10 years within the spheres of bespoke and made to measure, he decided it was time to create his own dialogue and conversation within menswear.

Our approach to menswear has always been to encourage our clients to purchase garments with thought and consideration – a man’s wardrobe needn't be a complicated endeavour. We strive to help curate an ideal wardrobe for each customer over time using our tried and tested staple pieces and understanding how these can be styled with existing items within their wardrobe.

We look forward to being a part of your menswear journey.